What Are the 3 Types of Trade Promotions?
What Are the Different Kinds of Trade Promotions? Are We Failing? You can promote your products and services in an infinite number of ways. This makes promotion planning appear a little daunting. Fortunately, selecting the right type of promotion for your company is simple. Promotions for acquisition Acquisition promotions are all about growing your mailing list. Free giveaways and lead magnets make excellent acquisition promotions because they are low-commitment, high-value offers for people who are unfamiliar with you or your company. You may be able to acquire customers at a profit if you include an offer on top of those lead magnets. Promotions for monetization Making money is the goal of monetization promotions The goal of these campaigns is to try to sell your products or services to members of your engaged list. They are required for a profitable business to run, but they still require activation and acquisition promotions to build and warm up an audience. Promotions for activat...